01
Performance marketing
Online acquisition campaigns focused on measurable actions rather than visibility alone.
- Search and social advertising
- Campaign structure and optimisation
- Conversion-focused landing pages
Estonian digital services company
Digital acquisition, built as a system.
Cloudform OÜ focuses on online marketing, lead generation, affiliate operations and the technology needed to track, route and improve digital acquisition.
Acquisition architecture
Illustrative system
Acquisition
Paid media
Affiliate traffic
Landing pages
CCloudform
Operating layer
01Campaign logic
02Tracking
03Lead routing
04Attribution
Delivery
Client systems
Lead delivery
Reporting
CompanyCloudform OÜ
Registry code17610151
JurisdictionEstonia
FocusMarketing · Leads · Technology
Capabilities
From traffic acquisition to the systems behind it.
Cloudform combines marketing execution with the technical layer around it. Services can be delivered separately or as one connected acquisition workflow.
02
Lead generation
Digital lead flows designed around agreed qualification and delivery criteria.
- Lead capture and qualification
- Routing to client systems
- Quality and volume reporting
03
Affiliate operations
Campaign and partner workflows connecting advertisers with digital traffic sources.
- Publisher and advertiser workflows
- Tracking and attribution
- Performance monitoring
04
Web & conversion layer
Lightweight web assets built to support acquisition and data collection.
- Landing pages and campaign sites
- Conversion journeys and forms
- Tracking implementation
05
Tracking & reporting
Measurement infrastructure for traffic sources, leads, conversions and partner performance.
- Campaign attribution
- Conversion reporting
- Operational dashboards and exports
06
Integrations & automation
Practical connections between marketing systems and client-side operational tools.
- API and webhook integrations
- Lead routing automation
- Workflow and data hand-offs
Typical workflows
Clear hand-offs from acquisition to delivery.
The exact setup depends on the engagement. These are examples of the operational flows Cloudform is structured to support.
Lead generation
Paid acquisition
Traffic→Landing page→Qualification→Client/API
Affiliate operations
Partner acquisition
Publisher→Tracking→Lead / conversion→Advertiser
Technical delivery
Connected reporting
Source data→Integration→Reporting→Optimisation
Technology
Affiliate & tracking platform
Affiliate operations are built around SquidLeads technology.
Cloudform's affiliate operations are built around SquidLeads technology for campaign workflows, partner attribution and performance reporting. The platform provides the dedicated tracking and reporting layer for relevant affiliate activity.
AttributionClicks, leads and conversions can be associated with the relevant traffic source or partner.
Partner workflowsDedicated advertiser and publisher workflows support structured affiliate operations.
ReportingCampaign and partner performance can be reviewed using a central reporting layer.
IntegrationCampaign data can be combined with lead delivery and client-side integrations where required.
Business model
Commercially simple by design.
Cloudform is structured as a service business. Engagement terms depend on the scope: a defined project, ongoing marketing work, performance-based acquisition, or a combination. The commercial model is agreed before launch together with the relevant delivery and reporting criteria.
Clients
Businesses acquiring customers online and requiring marketing, lead-generation, affiliate or supporting technology services.
Revenue model
Fixed service fees, project fees, performance-based compensation or hybrid arrangements depending on the engagement.
Delivery
Digital campaigns, lead delivery, affiliate workflows, web assets, integrations and reporting.
Technology
Web-based marketing and tracking tools, including SquidLeads for relevant affiliate operations.
How an engagement works
Define the economics first. Then build the workflow around them.
No invented case studies or vanity metrics. The process starts with the commercial brief and ends with measurable delivery and reporting.
01
Define
Agree the target audience, scope, campaign objective, commercial model and measurement criteria.
02
Set up
Prepare campaign assets, tracking, partner logic and the required technical integrations.
03
Launch
Activate the agreed acquisition channels and route resulting data or leads through the defined workflow.
04
Measure
Review volume, conversion quality and campaign economics, then adjust the setup where appropriate.
Company
Cloudform OÜ
Cloudform OÜ is an Estonian private limited company offering online marketing, lead generation, affiliate operations and supporting digital technology services.
The address below is the company's registered address. Legal and registry information can be independently checked in the Estonian e-Business Register.
e-Business Register ↗Legal nameCloudform OÜ
Registry code17610151
Legal formPrivate limited company (OÜ)
Registered28 September 2026
Registered addressMeistri tn 6, 13517 Tallinn, Estonia
E-mailinfo@cloudform.ee
FAQ
Practical details.
What services does Cloudform provide?
Online marketing, lead generation, affiliate operations, landing pages, tracking and reporting, plus related integrations and workflow automation.
Does Cloudform work only on a performance basis?
No single pricing structure applies to every engagement. Commercial terms may be fixed-fee, project-based, performance-based or hybrid depending on the scope and agreed deliverables.
What is SquidLeads used for?
Cloudform's affiliate operations are built around SquidLeads technology for relevant partner tracking, attribution and performance-reporting workflows.
Where is Cloudform registered?
Cloudform OÜ is registered in Estonia under registry code 17610151. Its registered address is Meistri tn 6, 13517 Tallinn, Estonia.
Contact
Tell us what you need to acquire or connect.
A short business description is enough. For campaign enquiries, include the target market, product or service and the type of acquisition you are looking for.
info@cloudform.ee